As a business owner, have you ever felt inadequate or disadvantaged by having a brick-and-mortar store, instead of putting everything online, as most e-commerce retailers do? Have you ever wished to redo everything, start from scratch and sell your wares purely online? Yes, online retail stores are good, but having physical stores is still a great thing. The demise of brick-and-mortar businesses have been reported decades ago, but a lot are still standing strong. These reports are greatly exaggerated for the benefit of those putting everything online.
To keep your mind at ease, here’s a list of benefits of having a physical store for your business. Hopefully, this could convince you to beli ruko Indonesia and run a brick-and-mortar shop along with your e-commerce shop.
Undeniable Benefits of a Physical Store
Yes, a lot of us love shopping online, mainly because it is very accessible and that the experience has been optimized for mobile, always-on-the-go individuals. However, there are benefits that you can only enjoy with an actual, physical store.
Physical Stores Also Offer Convenience
While online stores are really known for offering convenience to the consumers, there are still other instances when physical stores offer more of that to the consumers. Imagine someone renovating their house. They can just walk in to a physical store and buy the materials they need, instead of ordering them online and waiting a day or two to arrive.
The unmatchable availability of having an actual physical store is really something that you don’t see from modern e-commerce. No matter how much retail evolves over the next years, this benefit will remain and will be unmatched.
If you have an online store and a physical store, you can give a better service by “combining” both of them as a store feature. You can allow your customers to order online, just like they would on any other e-commerce site, but have the option to pick up what they bought in-store. There’s no need to wait for delivery, and also no need to spend a lot of time in the store.
Physical Stores Allow Customers to Test the Products
Have you ever encountered a product online that you really want to buy, but you can’t because you want to see it first and inspect it physically? You end up driving to an actual store to see, touch, and experience it first hand, instead of just blindly buying it and relying on your instincts. Many of us go through that dilemma, and sadly, many give in to blind buying. They’re left with a product that they don’t like or can’t use, and can’t return. They’ve wasted money for something that they could’ve confirmed first if there was an actual sample in an actual physical store.
This, again, is another advantage of an actual store over purely only outlets. Customers get to see, touch, and try their products in order to gauge if they really want or need them. A good example would be anything audio-related. Online, you can just post a specs list, describe what a product’s sound is, and that’s it. Buying one without ever listening to it first is akin to blind buying. Unlike when you see them on an actual audio store, you can try them out first and see if they suit your taste.
For the online retailers, a great way to address this is to have locations where you can try and experience the actual products. These could be pop-up stores or booths places that people frequent most. This way, they can at least be familiar with a product, so that when they see them online in the future, they’ll already know what it is and can already form an informed purchasing decision from a brief experience with it.
Physical stores are there to help customers make a decision
If you’re like any other consumer, you probably take a lot of time when deciding between competing products with similar prices. It would take you 5 to 10 minutes inspecting each item, and another 10 minutes debating with yourself which one should you buy. Sometimes, the new product wins; sometimes, it’s the brand that’s more known. Still, it took you quite a while to make an informed decision on your own, time that you could’ve used for something more productive.
Physical stores actually help the customers make a decision. Aside from allowing the customers to actually touch and inspect them, they also offer more knowledge about the items that they carry. Salespeople can have an insight as to what sells more in their store, which brand is easier to make a warranty claim on, which one has parts sourced from reputable regions, and many more. All these information are not available on the specs list that you see online and the interaction with someone who’s actually familiar with the product really saves you the trouble in getting to know the items you want to buy.
As much as possible, you should provide well-trained salespeople to your customers, so that they can sort through all the info from suppliers and manufacturers, and get only the facts that matter. Imagine a customer taking more than a week to decide on a big-ticket purchase like a television or a refrigerator if they are buying on their own. In an actual store, this decision making process can be shortened to just a couple of minutes with an experienced guide who can narrow down his options based on the feature he is looking for.
Wrapping it up
It’s undeniable that online retail is very convenient, as it allows you to shop for the things you want and need in the comfort of your own home. However, physical stores offer added value that you can’t just get from browsing a product list online. You can experience the actual product and see for yourself if it’s really what you need. You can test them to see if the advertised benefits are really there, and you can compare with other competing brands. Lastly, the experience of shopping in an actual store is improved with the help of product experts—salespeople that can help you decide what products to get based on the features and characteristics you want.