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5 Tips to ROCK Your Affiliate Marketing Business

 

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 Let’s Start By Finding Interest!!!

B2B Prospecting Methods

1. Social Media

One of the best places to look online for customers of social media!

A great place to start is to use Facebook to search for friends of friends.

By now, I’m guessing you have exhausted your list of friends and family so moving onto local friends of friends is a good move.

You can send direct messages to friends of friends but not strangers.

If you have exhausted the list of friends of friends and moved onto strangers that you find in groups or pages, you can pay-per-message.Otherwise, your messages will be sent to their “other” inbox that no-one ever sees.

Otherwise, your messages will be sent to their “other” inbox that no-one ever sees.

Keep in mind, this is still ‘manual prospecting’ at some level which we want to try and move away from.

2. Paid Traffic

Another great way to find focused prospects is with paid traffic.

Using Facebook Ads, you can set demographics to target people who best suit your target audience.

This is so much better than just trying to recruit everyone and hope for the best.

Using focused targeting; you will only be promoting your offer to those who are likely to be interested.

You can also set pixels on your landing page, so if someone doesn’t join but keeps visiting, your ad will continue to pop up around the web to remind them of your offer.

To utilize paid to advertise to its fullest potential, you want to make sure you create a strong offer and target the right audience.

If you can bring those two parts of the advertising direction together then you have a solid strategy to put yourself in front of people who want to buy what you’re selling.

Whether you’re selling an opportunity or you’re selling a product.

Generating Prospects

Now that you have discovered where prospects are hanging out on the world wide web, the next stage is to get them to become interested in what you have to offer.

Again, this doesn’t mean that you have to pick up the phone or call out to their house to explain how it works and show them a demo.You can do all this with a video or a slideshow… or both.

You can do all this with a video or a slideshow… or both.

Remember, a sales funnel means people come to you.

You’re not doing the cold-calling.

It’s a lot easier to sell when someone has signed up to listen to something you’ve got to say because you’re offer was in front of them at the right place at the right time.

After someone has seen your offer on social media or a paid advertisement, the next stage of the sales funnel is the landing page

3. Landing Page

You have found thousands of prospects but haven’t yet captured their email address in order to add them to your contact list to recruit.In order to now capture their email address, you will need to build a compelling and conversion optimised landing page.

In order to now capture their email address, you will need to build a compelling and conversion optimized landing page.

Your landing page should have a contact form, capturing headline, key points of the benefits of your offer and a call to action

It is important that your landing page is completely relevant to the paid ad or social media message you used to get that person to land on your page.

Remember, congruency is key.

So a page that is disconnected from the advertisement you’re running will yield lots of bounces and not many registrants or leads.

This is an awesome example of a landing page!   Jetset Mindset

4. Call To Action

Having a CTA on your landing page is a lot more important than you may realise.

It is what directs the user to take the next step in the buying journey.

This doesn’t mean that a simple “submit” on your form is going to do the trick, though.

Make it stand out with the button in a contrasting color and make it personable with wording such as “Watch The Webinar Now”.

This makes it 100% clear what the user will get after they fill out the form.

Converting Prospectshow_to_calculate_conversion_rate

Image Source: E27

Now that you have got a nice list of contacts to work on now, it is time to finish the recruitment process with reassurance and nurturing

This is the last stage in the sales funnel and is the most important because it is the money maker.

At this point, the prospect should have a pretty good idea of what you are offering and how it will benefit them after reading your Facebook message and watching the webinar.

For those who haven’t yet joined, it is time to offer further information and answer questions.

5. Email

Email marketing is the best way you can do this.

Why?

Well firstly once someone opts into your email list, that’s “owned data”.

You can reach them whenever you want (providing they don’t decide to unsubscribe).

You already have their email address, and so you can use a service like Actionetics to send FAQ’s, success stories and even a starter pack.

All of these will help answer their questions and reassure them that they too can benefit from affiliate marketing.

An important rule with email marketing though is to segment your contact list.

This is so messages are targeted to each specific persona, how they came to become a prospect and their current behaviour.

Not only will you have higher quality prospects but you’ll be building a stronger relationship with those who are interested in what you have to offer.

Move With The Times…

All of these 5 processes have one thing in common, and that is using digital marketing.

It is time to revamp how you find prospects and how you recruit prospects and become more efficient.

There are people out there, it’s just a matter of getting you and your funnel in front of them (using ads) and then converting them.

What are your main struggles with your affiliate marketing business?

Let me know by leaving your comments below and I’ll do my best to answer them.

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